A Private Retreat for the World’s top Consumer App Makers
- 25-27 th May, 2026
- •
- Šibenik, Croatia
- •
- Limited to 80 builders
An exclusive & all-inclusive* retreat for 80 leaders building the world’s best consumer apps.
*Curated by Paddle.
Tickets are complimentary and include accommodation, conference pass and access to all side events.
Tickets are complimentary and include accommodation, conference pass and access to all side events.
B2Coast is a brand operated by SaaStanak.
WHAT IS b2COAST
B2Coast is an intimate, invite-only, three-day gathering of founders, product leaders, and growth operators building the world’s best consumer apps.
Expect practical sessions uncovering what’s working now in acquisition, retention, monetisation, and product—without the conference fluff. All of that, plus good vibes and good people in the Croatian sun.
B2Coast is hosted alongside the B2B SaaS conference SaaStanak. Attendees can mingle with leaders in the broader SaaS industry at the shared afterparties.
Expect practical sessions uncovering what’s working now in acquisition, retention, monetisation, and product—without the conference fluff. All of that, plus good vibes and good people in the Croatian sun.
B2Coast is hosted alongside the B2B SaaS conference SaaStanak. Attendees can mingle with leaders in the broader SaaS industry at the shared afterparties.
Who should attend
WHY ATTEND B2COAST
Tactical sessions, no fluff
Talks and panels focused on real numbers, live experiments, and frameworks you can copy.
Off-the-record roundtables
Small-group conversations under Chatham House Rule so people can share what they actually do.
Curated 1:1s
Matching you with peers facing similar growth, pricing, or product challenges.
Coastal experiences
Side events designed to build real relationships, not just swap LinkedIns.
SPEAKERS
Zach Witzel
CEO
@
Helium
Ketty Slonimsky
Growth Advisor
@
Suno
Nathan Hudson
Founder & CEO
@
Perceptycs
Thomas Petit
Growth Consultant
@
Thomasbcn
Dylan Adelman
CEO
@
Applause
William Hand
Director of Product, Payments
@
Paddle
Michaela Hutchins
Director of Solutions
@
Paddle
Jimmy Fitzgerald
CEO
@
Paddle
Andrew Davies
Chief Innovation Officer
@
Paddle
Hannah Parvaz
Founder
@
Aperture
Ryan Thorpe
Co-Founder
@
Fload
Sven Ahrens
@
ex. Spotify, Yousician
Steve P. Young
Founder
@
App Masters
Sara Kathleen Gordon
Growth & Positioning Advisor
@
Freelance
Eric Crowley
Partner
@
GP Bullhound
Josh Peleg
Vice President M&A and Business Development
@
BlueThrone
Agenda at a glance
May 24th
Afternoon
Mediterranean bites & great conversationsSpeakers and attendees are invited to kick off B2Coast with a seaside networking evening featuring local cuisine and drinks. Meet fellow founders and operators, swap stories, and settle into a laid-back coastal vibe.
May 25th
Morning schedule
Tactical workshops & keynotesLunch & coffee breaks
Held in Hotel Ivan, Amadria ParkAfternoon schedule
Tactical workshops & keynotesAfternoon
Dinner in the Dalmatian Ethno VillageAn authentic taste of the Dalmatian coast — traditional dishes, local hospitality, and a setting that feels like stepping into another time.Night time
Mediterranean party by PaddleJoin 500 B2B and B2C SaaS leaders for cocktails, live music, and a high-energy night by the sea.
May 26th
Morning schedule
Tactical workshops & keynotesLunch & coffee breaks
Held in Hotel Ivan, Amadria ParkAfternoon schedule
Tactical workshops & keynotesAfternoon
Wine Tasting at Testament Winery (Šibenik)Unwind with fellow consumer app executives and discover standout local wines surrounded by rolling vineyards on the Dalmatian coast.
May 27th
Morning
Tactical workshops & keynotesLunch & coffee breaks
Held in Hotel Ivan, Amadria ParkAfternoon
Boat Tour of the Šibenik ArchipelagoCap off B2Coast on the water — island views, sea air, and a final chance to connect with new friends (and future collaborators).
May 24th
- 19:00VIP dinner & reception
May 25th
- 9:30Saastanak - Shared opening
- 11:00Coffee Break30min
- 11:30Intro
Hannah Parvaz
Founder @ Aperture, MC @ B2Coast - 11:45Preparing for 2027 and beyond
Andrew Davies
Chief Innovation Officer @ Paddle - 12:15The 2026 App2Web playbook
Zach Witzel
CEO @ Helium - 12:45The Distribution War: How to Build Growth Machines That Compound
Ketty Slonimsky
Growth Advisor @ Suno, SonderMind, Fyxer - 13:30Lunch Break60min
- 14:30The Agentic Growth Workshop with Ryan Thorpe and Nathan Hudson
Ryan Thorpe
Co-Founder @ FloadNathan Hudson
Founder & CEO @ PerceptycsWORKSHOP - 15:15Ask Thomas Anything: Signal Engineering & UA with Thomas Petit
Thomas Petit
Growth Consultant @ ThomasbcnWORKSHOP - 16:00Coffee Break30min
- 16:30Spread your bet or focus? Portfolio vs. single app studios in 2026
Ryan Thorpe
Co-Founder @ FloadJosh Peleg
Vice President M&A and Business Development @ BlueThorneDylan Adelman
CEO @ Applause - 17:15Close
Andrew Davies
Chief Innovation Officer @ PaddleHannah Parvaz
Founder @ Aperture, MC @ B2Coast - 19:00B2Coast dinner
- 20:00Mediterranean vibes party by Paddle
May 26th
- 9:30Intro
Hannah Parvaz
Founder @ Aperture, MC @ B2Coast - 9:45Brand Positioning as a Growth Lever: Lessons from Bloom & Wild,
Flo and ZoeSara Gordon
Growth & Positioning Advisor - 10:1510 Hills I’ll Die On: Learnings from Spotify to Yousician
Sven Ahrens
ex. Spotify, Yousician - 11:00Coffee Break30min
- 11:30Fix that Funnel with Nathan Hudson
Nathan Hudson
Founder & CEO @ PerceptycsWORKSHOP - 12:15How to Turn Trust into LTV
Will Hand
Product Director @ PaddleMichaela Hutchins
Director of Solutions @ PaddleWORKSHOP - 12:45The Little-Known Monetization Tactics That Move the Needle
Steve Young
Founder @ App MastersWORKSHOP - 13:30Lunch Break60min
- 14:30The Build or Buy Workshop
Josh Peleg
Vice President M&A and Business Development @ BlueThroneWORKSHOP - 15:15Building Enduring Companies
Jimmy Fitzgerald
CEO @ PaddleWORKSHOP - 15:45Coffee Break30min
- 16:15The Future of CSS with Eric Crowley
Eric Crowley
Partner @ GP Bullhound - 17:00Close
Andrew Davies
Chief Innovation Officer @ PaddleHannah Parvaz
Founder @ Aperture, MC @ B2Coast - 18:00B2Coast Wine TastingSponsored by FunnelFox & Adapty
- 20:00Party with SaaStanak (karaoke, beer pong)
May 27th
- 9:30Intro
Hannah Parvaz
Founder @ Aperture, MC @ B2Coast - 9:45Hybrid GTM Workshop
Dimi
-WORKSHOP - 10:15The Merger, Acquisition and Exit Workshop
Eric Crowley
Partner @ GP BullhoundWORKSHOP - 11:00Coffee Break30min
- 11:30Leadership in the Age of AI
Jimmy Fitzgerald
CEO @ Paddle - 12:00Close
Andrew Davies
Chief Innovation Officer @ PaddleHannah Parvaz
Founder @ Aperture, MC @ B2Coast - 12:30Boat Tour with lunch
The venue
A picturesque beach resort nestled in the Šibenik riviera, with restaurants, beach clubs, private bars, a conference area, and more.
We’ll gather at Hotel Ivan in Amadria Park, a premium resort in Šibenik. Expect bright rooms, great coffee, and a 4-star experience.
WHAT’S INCLUDED?
Your complimentary ticket includes:
4-night stay in Amadria Park Hotel Ivan ****
Mediterranean dining - breakfast, lunch, and dinners
Exclusive side events - wine tasting & boat tours
Fast Wi-Fi, dedicated session rooms
EXCLUSIVE
SIDE EVENTS
Scenic boat tour of the Šibenik archipelago
Enjoy a breathtaking cruise through crystal-clear waters, and enjoy panoramic Adriatic views.
Wine tour featuring local Dalmatian vineyards
Discover the rich wine culture of the Šibenik region with tastings of authentic Croatian wines and insights into local traditions.
Getting there
Split is the nearest airport, just a 45-minute taxi or ride-share journey from the venue.
Private taxis to and from the airport can be booked through Hotel Ivan team by emailing transfers.excursions@amadriapark.com
Private taxis to and from the airport can be booked through Hotel Ivan team by emailing transfers.excursions@amadriapark.com
Founding partner
B2Coast is hosted by Paddle, the complete payments, billing, and growth platform for software businesses.
Paddle works with over 6,000 SaaS and consumer app teams—with plenty of know-how into winning (and losing) growth strategies.
Paddle works with over 6,000 SaaS and consumer app teams—with plenty of know-how into winning (and losing) growth strategies.
Learn more about Paddle
FAQ
01 — Who can attend?
Founders and operators working on consumer apps. We prioritise people responsible for product, growth, and revenue.
02 — How much does it cost?
This event is invite-only. Hotel stay & all event costs are provided by Paddle.
03 — Is the event recorded?
To keep conversations candid, most sessions are off-the-record and not recorded.
04 — What does the invitation include?
Full access to the conference, a 4-star hotel stay, all meals, curated networking, and hosted side events including a Šibenik archipelago boat tour and a local wine tour.
05 — Are the side events optional?
Yes. Side events are optional and designed as relaxed networking experiences alongside the main conference program.
06 — Do I need to register for side events in advance?
No. We have room for all B2Coast registrants.
07 — Is there an additional cost for side events?
No. The side events included in the program are covered by the conference and its sponsors.
08 — What is the conference language?
All sessions and activities will be conducted in English.
09 — Will there be time for networking?
Yes. The conference is designed with ample time for meaningful, small-group conversations during sessions, meals, and side events.
10 — Can I attend the SaaStanak agenda as well?
Yes. Since it’s happening at the same time and in the same venue, you’re welcome to attend SaaStanak sessions too; however, B2Coast sessions are reserved exclusively for retreat invitees. The SaaStanak 2026 schedule is available here: saastanak.com/saastanak-2026
11 — How far is my accommodation from the conference?
Just a few minutes on foot. Everything is located within the same Amadria Park Šibenik resort, so you can easily walk between the hotel, sessions, meals and side events (meeting points are inside the resort).
12 — What if the weather affects the boat tour?
In case of unfavorable weather conditions, the boat tour may be rescheduled or replaced with an alternative experience.
13 — How can I get more details or support?
If you have any questions before the event, please reach out to our team via the contact information provided at the end of this site.
14 — What dates does the 4-night stay cover?
The 4-night stay is included from Sunday, May 24, 2026, to Thursday, May 28, 2026. Check-in is on Sunday, May 24, and check-out is on Thursday, May 28, 2026.
